Adam Fitch is a seasoned sales and marketing leader with two decades of experience driving growth, enhancing client experience, and delivering measurable ROI. At OpenJar Concepts, Fitch leads campaign strategy and client success—managing millions in media spend with one clear goal: driving signed cases that grow law firms.
Fitch’s approach is rooted in results. He works hand-in-hand with clients to translate legal goals into scalable campaigns—ensuring every dollar is optimized for performance without compromising compliance, brand integrity, or intake quality. His deep understanding of mass tort litigation, intake funnel dynamics, and consumer behavior has made him a trusted partner to firms navigating high-stakes campaigns.
From hair relaxers and firefighting foam to emerging areas like ultra-processed foods, Fitch helps clients stay ahead of trends and competition. He’s known for crafting efficient media strategies, identifying scalable acquisition paths, and turning complex legal challenges into clear, winning marketing systems.
Prior to OpenJar, Fitch served as Chief Marketing Officer for ALAW, a national creditors’ rights law firm, and its affiliates—Brightline Title, InfoEx, Oversite Data Services, and PREO (now FirstKey Mortgage). There, he implemented the firm’s first national marketing strategy, significantly increasing market share in a contracting industry.
Originally from the East Coast, Fitch has called Connecticut, Los Angeles, Long Island, and Atlanta home. He now lives in Encinitas, California, with his three children.
Things to Know About Fitch:
- Once starred in TV commercials—now he sells results.
- Has presented in Shanghai, Barcelona, and Taipei… but says the real proving ground is pitching a room full of trial lawyers on ROI.
- Dad to Scarlett, Jagger, and Hudson—his greatest legacy and toughest board of directors.
- Can debate media strategy while boiling lobster to perfection (he swears it’s all about timing).
- Believes ROI isn’t a buzzword—it’s the scoreboard.
- Favorite quote from Clyde H. Fitch: “Bad news is actionable.” We builds campaigns that prove it.
