– Johann Wolfgang von Goethe
Adam Warren- President and Co-Founder Adam has over 22 years of experience in entertainment, multi-channel media distribution, and client development. Starting OpenJar Concepts, Inc., (“OJC”) nearly 10 years ago with partner Reno Renaldo out of his home office, Adam has made a career out of integrity, relationships and relentless determination to win. OJC has found numerous areas of success and has created an infrastructure based upon proprietary technology in TrafTrack®, a robust and registered trademark branded campaign library with experience in verticals ranging from Health and Life Insurance to Mass Tort. Over the last several years, Adam’s expertise has been called upon several times for speaking engagements ranging from LeadsCon to various Mass Tort conferences, to contributing to marketing blogs on major Mass Tort websites. Additionally, Adam has contributed to broadcasted interviews regarding Mass Tort marketing and key strategies to reach the market of the most respected lawyers in the country.
Prior to OJC, Adam helped build an unwired media network for a California based firm focused on performance driven calls in TV, bridging relationships with more than 1000 media outlets. He has worked with various media types to develop a deep understanding of multi-channel distribution thus enabling alternative channels for reach such as Spanish TV and Radio, International Media, Mobile Marketing, Online, VOD and other interactive platforms.
Adam has worked extensively with many Long and Short Form advertisers, from a pure DR perspective to Hybrid Brand/DR and pure brand as well. Adam's advertising career started in national advertising sales where he developed the first D2C group of TeleRep - Los Angeles, a television ad sales rep firm. Over a 3 year period, he cultivated relationships with a vast network of broadcast affiliates from major network brands including CBS, FOX, CW, ABC, NBC, Independents and others. Many of these stations included several top 10 DMA broadcast affiliates which generated DRTV group sales of an average of $32MM annually. Additionally, Adam consulted to other offices around the country, within all levels of management, as well as COX Corporate Marketing &new business development managers on D2C operations.
In 2003, Adam worked with the Direct Marketers Advertising Community in LA, whose core focus was to network and exchange ideas among the Direct Response marketers throughout Southern California. He served on the Board of Directors as VP of the organization through 2005.
FUN FACTS:
Adam cut his teeth in film as an award winning feature filmmaker for the cult comedy RHINOS, with 2 documentaries currently represented by Echelon Entertainment Studios for Domestic & International Distribution and additional projects in consideration for production.
Mr. Warren is experienced in working with private equity sponsored entities as well as played a key role in brokering the relationship between RBC Daniels and a CPA Network venture, leading them to a VC infusion of $20MM by Carlyle & HIG.
Adam completed and began self publishing his first children’s book, A BEAR WITH PANTS in late 2017. Since then, his book has won awards, garnered TV and Pod Cast media attention as well as received several accolades from social media book critics. He plans to create a series of original books with a starting point on lessons dealing with and preventing childhood bullying.
A fitness enthusiast and former personal trainer for 9 years, Adam likes to get to the gym for 90 minute work outs five to seven days per week and has run multiple half marathons, several obstacle course based races, competed as a body builder as well as ran the Vale Ranch Spartan Beast 2014, in 106 degree weather! He is a family man with wife, Megan, and 2 precious young girls.
Adam’s favorite late night TV and during his travels is the Food Network or the Cooking Channel. Nothing relaxes Adam more than a little Diners, Drive-Ins and Dives.
Matt brings almost two decades of litigation and law practice experience to OJC. In his position as COO and In-House Counsel, Matt will be involved in a variety of company responsibilities beginning with client support services focusing on contract development, client management protocols and compliance oversight by industry. He will also be a touch point for many of OJC’s larger budget clients furthering the trust and relationship between all involved. Matt will additionally be taking a greater involvement in OJC and The Sentinel Group’s (“TSG”) Mass Tort and other legal campaigns with objectives in driving expansion of business to a more broad range of deal opportunities. He maintains tremendous interpersonal skills and will be the front line in OJC’s HR offering to the company as a whole and in support of Tracy De Encio who maintains HR responsibilities at the hive as well. Matt will now be the primary point of contact for any legal matters ranging from Trademarks,new business start up, matters of conflict and opportunities regarding Joint Ventures, M&A or other broader business ventures.
Mr. Matthew Becker brings a career to the hive ripe with diverse and proven success in business and legal across a wide range of industry as well as directly applicable to matters of OpenJar Concepts. Matt is admitted to practice in all four federal district courts throughout the state of California and has litigated in over a dozen other federal jurisdictions across the country. Mr. Becker has litigated complex legal claims against numerous fortune 500 companies as well as filed countless Trademarks. He is an active member of the State Bar of California and the District of Columbia Bar.
In practice since 1997, he has represented both public and private entities regarding domestic and global legal issues. Mr. Becker regularly advises clients on business issues, media rights, intellectual property development and protection strategies. Additionally, Mr. Becker assists clients with technology transfers and licensing.
Mr. Becker has appeared and regularly consults as an expert for the NBC-owned affiliate in San Diego (NBC 7/39) regarding copyright legal issues and has additionally authored several articles for trade publications regarding the internet and its developing issues in copyright and trademark law.
Matt participated in the Telecommunications Law Center which analyzed the large and growing number of unresolved issues of law and policy that have risen as a result of the technological revolution in the telecommunications industry. Matt consulted for the City of San Diego Future Project which analyzed the interplay between the Telecommunications Act of 1996, California Public Utilities Code, California Constitution, the San Diego City Charter, and case law.
THINGS TO KNOW ABOUT MATT:
Affectionately referred to as the Viking.
Loves adventurous travel inclusive of ATV rides through caves and swimming with Sharks in Belize.
Has attended ComicCon San Diego since it began.
Is married with 2 young boys who play baseball year round.
Passionate about quality Tequila.
Brian Fiebiger is a Media Account Executive at OpenJar Concepts®, Inc.
Brian joins the team at OpenJar Concepts®, Inc. (“OJC”) as Media Account Executive. He comes to the hive after more than 12 years in the fitness industry and has been a high-level, high pressure, professional salesman for most of the major fitness franchises including 24 Hour Fitness, LA Fitness and Gold’s Gym. He worked his way up the ladder of each of these facilities starting as a sales counselor with eventual promotion to Personal Training Manager and General Manager. His fitness industry experience gave way to his many years in sales.
Before becoming a hard nosed sales machine with an infectious smile and great beard, Brian also spent time serving his country in the United States Marine Corps. His experiences took him to 29 Palms, Yuma Arizona, Camp Pendleton, Okinawa, Japan and Kabul, Afghanistan. In the Marine Corps, he served as a Tool Room Supervisor, Team Leader and Close Quarters Combat Instructor.
Brian is a family man. He has been with his wife for more than 12 years and they have 3 children together. Chris, who is 15, is a kind and respectful athlete. He keeps his family busy with his football and wrestling events. Dexter, 13, is also a football player who aspires to wrestle and become a video game designer. And then there’s the princess: Brilynn Rose, 5 years old, who completely has her daddy wrapped around her little finger.
THINGS TO KNOW ABOUT BRIAN:
His family is his life and the axis his world revolves on.
He loves Great Danes and has 2 at home.
He owns a small farm which consists of 3 dogs, 3 cats, 2 rabbits and a turtle (anything to make the kids smile, right?).
He is a Certified Massage Therapist.
He is working on a Bachelor’s Degree in Business with a concentration in Leadership.
Brian’s primary focus is on providing high quality servicing of current media clients, while continuing to attract new media expanding OJC’s already sizable and diverse distribution portfolio.
Mike Danbury or "Mike D." (as he is fondly referred to here at the bee hive) is the hive’s Vice President of Operations and Partnerships. Mike comes to OpenJar with over (19) years in media ad sales, buying, and client accounting. Through out his career, he has accumulated a wide range of experience in long and short form Direct Response television advertising with a specific focus in broadcast and cable inventory management.
Mike started his career at Telerep-Los Angeles (now COX REPS), as an assistant on two spot desks before being promoted to an Account Executive position selling long and short form Direct Response media for over 30 broadcast stations as well as General Market advertising to some of the top spending brands. After a four year run in the rep business, Mike shifted over to the buying side where he spent seven years purchasing local broadcast and national network direct response time for many well know products.
In 2011, Mike D. began contributing to the team while developing direct response projects for both cable and broadcast as well as adding a new level of support to Client Services. Along the way Mike has continued to grow and take on more responsibilities which include but are not limited to running the operations department, strategic media relationships, managing distribution, assisting the accounting department, planning, maintaining, and optimizing campaign strategies.
Mike's words to live by: "Live in such a way that if someone spoke badly of you no-one would believe it.”
Lance Sakamoto is the hive’s resident Sr. Media Buyer!
In his position he will be paving the way for more expansion in the world of Direct Response media acquisition with his expertise in short form, television advertising. Over Lance’s career he has acquired media on behalf of companies including but not limited to DirecTV, Char-Broil, Burlington, Apartments.com, Bissell and Countrywide Financial.
Lance was born and raised on the third largest Island in the Hawaiian Islands, affectionately known as Oahu. Little known fact: The Hang Loose (Shaka) greeting was made popular on the North Shore, representing a famous local leader, Hamana Kalilii, who lost 3 fingers in an accident, and when he waved it looked like the Hang Loose sign. As a child Lance grew up close to the Del Monte Pineapple fields where he would ride his bike with friends and constantly fed pineapple as a snack. He now does not prefer to eat pineapple, unless absolutely necessary!
After leaving the Hawaiian Islands in 1988, he finished his collegiate career at San Diego State with a BA in Environmental Design. It was not until 1997 that he entered mass media through Direct Response. He spent 8+ years at Maximum Coverage Media (Now known as Havas Edge) starting from the ground up to earning the position of Senior Short Form Media Buyer. He was also part of a team to help start the Short Form DR division within the agency. Lance has been in the DR for the last 15+ years and has formed many relationships with individuals from National and Local Cable Networks, Local Broadcast Stations and National Syndicators.
THINGS TO KNOW ABOUT LANCE:
Enjoys having a great meal and incredible wine with close friends.
Loves watching sporting events…especially baseball.
Occasionally travels to new destinations.
Prides himself on being the best at what he does.
His words to live by are “Treat people the way would want them to treat you…” and “If you don’t ask, you won’t get…”.
Little known fact that he maintains a very low-key sarcasm and hidden humor. If you don’t pay attention, you won’t notice it.
Loves to consume as much sugar in a day as possible.
A.J. Reyes is the hive's Director of Digital Media.
AJ Reyes brings more than 15 years of professional experience to the table with a focus on media, business startups and brand identity development. He has worked in a variety of capacities ranging from helping a boutique ad agency achieve record breaking growth to guiding the creation of new divisions at a major fortune 500 company.
A.J. spent 6 years at startup, boutique ad agency where he was able to develop multiple internal divisions across 3 different national offices. He was a key team member in launching a new interactive technology and was involved in all phases of product design, development and sales. On the Television side of the company, he ran national advertising campaigns across 25 DMA's and led a team in selling sponsorship's, product placement and underwriting for a nationally syndicated television show reaching 120 Million Households.
In his current role with OpenJar Concepts (“OJC”), A.J. is leading the charge on all digital initiatives including brand development, audience identification, Search, Social and multiple programmatic platforms. He has been instrumental in redesigning OJC’s digital client presentations and has become a central figure in the client services division gaining the trust and budgets of some of OJC’s most devoted client base.
Shaia Ash is the Manager of Partner Relationships at OJC. She reports directly to Adam Warren, President, and Reno Renaldo, Executive Vice President.
Shaia is 3rd generation born and raised in Southern California. She was born in Newport Beach, and is most comfortable in beach bum attire. Little known facts: Newport harbor has 7 distinct islands. She frequented Balboa Island as a child biking from her grandmother’s house on the island, to the ferry to get the famous frozen treat created on Balboa Island…The Frozen Banana on a stick.
Shaia joins OJC with 14 years of experience in television. She began her television career at The Outdoor Channel, managing content and working with producers. She developed two more departments at TOC in relation to content and quality control, in which she was responsible for all hiring, training, and created procedures to allow for successful onboarding. After many years at The Outdoor Channel she expanded her horizon in television to include advertising and has spent the last 7+ years in performance driven TV/lead generation with a California based firm. During this time she developed relationships with national cable networks, broadcast stations, and satellite networks across the country. She also managed the media department, instituting new process and procedures, coaching, and facilitating account management/training tools, as well as onboarding.
In addition to her work at OpenJar Concepts, Shaia enjoys traveling the globe, along with annual vacations with her family in Costa Rica. She loves hockey #Canucks. Her favorite food is Carne Asada nachos, she ironically hates bananas, and her second language is sarcasm.
Shaia’s words to live by: Life is adventure, family, and memories made. Travel far, live long, drink well, and laugh every day.
Tracy is the Director of Jar Finance at OJC, or as we affectionately refer to her: the Honey Handler.
Tracy began her career in finance 20 years ago as a bookkeeper for a small restaurant chain. She was mentored by an international corporate attorney who among many things, fostered in her a fondness for entrepreneurs. She traveled the world to places such as Uzbekistan, Saudi Arabia and other unique overseas destinations with a prior client to facilitate a project to build an oil pipeline through the former Soviet Union. Tracy quickly learned the ins and outs of new business formation, including business incorporations, partnerships, LLC’s, etc. It didn’t take long before Tracy had branched out on her own focusing on consulting, business startups, tax planning/preparation and general accounting practices. In the course of her career, she has worked with hundreds of businesses in dozens of different industries.
Tracy came to OJC in its infancy in 2009 as an independent contractor. She has been managing the funds at the hive since it’s earliest days when Adam and Reno were still working out of home offices. Since then her role has gradually expanded to the full time Director of Finance she is today. Additionally, Tracy oversees not only the finances but also manages corporate protocols in a Human Resource capacity.
THINGS TO KNOW ABOUT TRACY:
Extreme clean freak and is the self appointed Chief Cleanliness Officer aka CCO of the hive
Possess unique acumen for multiple skill sets in anything from IT Specialist to Electrician.
Mother of 4 girls!!! Yes… 4 and they all look exactly alike regardless of age.
Loves to hike and has done the Grand Canyon North to South Rim hike multiple times.
Mentor and supporter to troubled youth.
Joshua Guffey has a passion for technology, ingenuity, and continual optimization of processes and methods. Joshua served OpenJar's technology needs for four years as an independent contractor until June of 2016, when OpenJar brought Joshua onto the team full time as our Chief Technology Officer. Joshua works closely with all departments to provide solutions to their various tech based needs.
Since 2012 Joshua has worked directly with OpenJar to capture the vision our organization has and to develop our technology to support our growing and ever-changing business needs. He has made it his goal to empower OpenJar to go farther, do more, and surpass the performance that can be offered by any other.
Joshua has a background in computer programming, web development, application development, project management, search engine marketing and other online marketing disciplines.
Central to Joshua's character is a belief and commitment to constant personal and professional improvement, and continual improvement in those assets for which he is held responsible.
Outside of work Joshua is a committed and loving father with a strong belief in the power of positive reinforcement. He enjoys dance, rollerblading, the outdoors, a wide variety of music from classical to classic rock, camping, and physical exercise such as weight training and hiking. He's also a sucker for intriguing movies and cheesecake.
Fun Facts: In grade school Joshua was using spreadsheets, databases and programming languages. He took a different direction for many years as a massage therapist before returning to technology as his outlet for professional growth.
Favorite quote: Until one is committed, there is hesitancy, the chance to draw back — concerning all acts of initiative (and creation), there is one elementary truth that ignorance of which kills countless ideas and splendid plans:that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now." -Goethe
Angelo Henry II started working at Openjar at the ripe age of 19. He worked in a general admin capacity supporting several departments but mainly focusing on assisting operations. Angelo could also be found building and fixing various things around the office and heads up all picture hanging. Generally speaking, Angelo has been a multi-purpose contributor to the Buzzing Bees at the OJC Hive.
Angelo is now the Quality Control Specialist at the hive and reviews thousands of calls per week to ensure call quality, determine issues within call centers such as long hold times or untrained operators and spots any concerns for SPAM or DEAD AIR. His general responsibilities include but are not limited to testing and tracking numbers, managing dubs and traffic, listening to calls and issuing credits, packaging and shipping of care packages as well as runs to Staples and Star Bucks. Angelo continues to go to college in his off hours and is pursuing an Art degree.
Things to know about Angelo;
Tattoos himself and friends on his free time, and also paints and draws often
Has the longest hair in the office
Works out daily every lunch
Angelo’s words to live by: Only you can change your life. No one can do it for you.
Joe Nell is OpenJar Concept’s (“OJC”) in house, Senior Producer of Production and Distribution.
Joe got his start in production over 15 years ago on the set of NYPD BLUE as a camera loader. He earned his keep in the TV and movie industry doing anything from jumping out of planes filming sky diving videos to working with extreme sports films in bike, motocross, surf and skate projects. In 2009-2012, Joe Nell was Lead Editor and Producer for 2 seasons (23 Episodes) on FuelTV’s BUBBA’S WORLD. In early 2015, Joe was the key editor on McFarland USA, Juanes “Junto” music video with Disney as well as edited “Actors on Actors” for PBS. Ranging from feature films to reality television to Direct Response national TV commercials, Joe has produced and edited a vast array of projects continuously honing in his craft as a skilled cameraman and expert editor. His expertise in post production has been game changing to OJC’s line up of house brands and how quickly they have moved to the ad market before most of their competitors can mobilize.
In his role with OJC, Joe has quickly created greater output efficiency for the company’s vast array of brands in a constant state of production. His primary objectives are to increase turnaround time, streamline production and significantly raise production value. Joe continues to not only meet his objectives but beats them time and time again.
Joe continues to evolve and innovate as technology changes; always keeping up with the latest editing software and production techniques that keep OJC spots fresh and up-to-date. His first break through project with OJC was producing a sit down interview between OpenJar CEO Adam Warren and super attorney, trial lawyer and RING OF FIRE host, Mike Papatonio during MTMP Fall 2015. Joe additionally created two promotional spots for OJC’s The Sentinel Group (“TSG”) that ran in all commercial breaks through out the Ring Of Fire program. He has since gone on to producing dozens of OJC branded spots for mass tort, foreclosure defense, tax and other offerings distributed under the OJC/TSG banner.
THINGS TO KNOW ABOUT JOE:
Father of two lovely little girls.
Is an avid football and baseball fan. Enjoys going to games with his brother, Chad.
Remains active in Motocross, Jiu-Jitsu and working out during his spare time.
When he was young, he had the coolest all leather, full team colors San Jose Sharks jacket.
