Adam Warren, CEO / Co-Founder

Adam Warren- President and Co-Founder Adam has over 22 years of experience in entertainment, multi-channel media distribution, and client development. Starting OpenJar Concepts, Inc., (“OJC”) nearly 12 years ago with partner Reno Renaldo out of his home office, Adam has made a career out of integrity, relationships, and relentless determination to win. OJC has found numerous areas of success and has created an infrastructure based upon proprietary technology in TrafTrack®, a robust and registered trademark branded campaign library with experience in verticals ranging from Health and Life Insurance to Mass Tort. Over the last several years, Adam’s expertise has been called upon several times for speaking engagements ranging from LeadsCon to various Mass Tort conferences, to contributing to marketing blogs on major Mass Tort websites. Additionally, Adam has contributed to broadcasted interviews regarding Mass Tort marketing and key strategies to reach the market of the most respected lawyers in the country.

Prior to OJC, Adam helped build an unwired media network for a California-based firm focused on performance-driven calls in TV, bridging relationships with more than 1000 media outlets. He has worked with various media types to develop a deep understanding of multi-channel distribution thus enabling alternative channels for reach such as Spanish TV and Radio, International Media, Mobile Marketing, Online, VOD, and other interactive platforms.

Adam has worked extensively with many Long and Short Form advertisers, from a pure DR perspective to Hybrid Brand/DR and pure brand as well. Adam’s advertising career started in national advertising sales where he developed the first D2C group of TeleRep – Los Angeles, a television ad sales rep firm. Over a 3 year period, he cultivated relationships with a vast network of broadcast affiliates from major network brands including CBS, FOX, CW, ABC, NBC, Independents, and others. Many of these stations included several top 10 DMA broadcast affiliates which generated DRTV group sales of an average of $32MM annually. Additionally, Adam consulted with other offices around the country, within all levels of management, as well as COX Corporate Marketing &new business development managers on D2C operations.

In 2003, Adam worked with the Direct Marketers Advertising Community in LA, whose core focus was to network and exchange ideas among the Direct Response marketers throughout Southern California. He served on the Board of Directors as VP of the organization through 2005.

FUN FACTS:

Adam cut his teeth in the film as an award-winning feature filmmaker for the cult comedy RHINOS, with 2 documentaries currently represented by Echelon Entertainment Studios for Domestic & International Distribution and additional projects in consideration for production.

Mr. Warren is experienced in working with private equity sponsored entities as well as played a key role in brokering the relationship between RBC Daniels and a CPA Network venture, leading them to a VC infusion of $20MM by Carlyle & HIG.

Adam completed and began self-publishing his first children’s book, A BEAR WITH PANTS in late 2017. Since then, his book has won awards, garnered TV and PodCast media attention as well as received several accolades from social media book critics. He plans to create a series of original books with a starting point on lessons dealing with and preventing childhood bullying.

A fitness enthusiast and former personal trainer for 9 years, Adam likes to get to the gym for 90-minute workouts five to seven days per week and has run multiple half marathons, several obstacle course-based races, competed as a bodybuilder as well as ran the Vale Ranch Spartan Beast 2014, in 106-degree weather! He is a family man with wife, Megan, and 2 precious young girls.

Adam’s favorite late-night TV and during his travels is the Food Network or the Cooking Channel. Nothing relaxes Adam more than a little Diners, Drive-Ins, and Dives.